OLIVIA TRAVERSI
Sharp. Witty. Engaging. Memorable.
Every campaign needs a story, and every story needs the right string of words to turn intrigue into action.
I specialize in setting the tone for a wide variety of campaigns, and delivering a message that resonates directly with the desired audience. Whether I'm fueling nostalgia for a family brand, or causing sudden outbursts of laughter for the latest hit comedy film, I'm always writing to spark an emotional appeal!
SOCIAL CAMPAIGNS
Below, you'll find a sampling of my work from campaigns of various tones and genres.
TONE AND VOICE
As the Head Copywriter at a digital agency, I was responsible for creating the Tone and Voice for each pitch we made. This consisted of a strategic overview, a defining of Persona, Purpose, and Language, as well as several creative examples of how we would speak when posting on social platforms. Here is my overview for The Righteous Gemstones, Season 3.
